The most copied pet food concept in the market today is the NRG line of dehydrated dog foods. Pet food manufactures can buy a selection of pre-dried ingredients that are appealing to the consumer and with the addition of a vitamin premix or “vitamin pac” as it is called in the industry, they have a “balanced feed” to put into a very attractive bag. The product is then marketed as the same as NRG but cheaper.
While NRG is often copied, it is never duplicated or improved upon. After 20+ years in the marketplace we are still the only company that purchases 100% FRESH product all year long and our process retains all the nutrition present in our fresh whole food ingredients. Our ingredients are selected for the nutrition they contribute to our foods.
It’s what we call ingredient retained nutrition. Every other balanced pet food made today is manufactured using supplement added nutrition. So while a label may say dried carrots, the addition of vitamin A supplement farther down the ingredient list means the nutrition from the carrot has not been retained and must be supplemented back into the diet. The carrot simply becomes a source of fiber.
Our assembly process insures the nutrient protection nature built into the wholefoods remains intact. The freshness and bioavailability of the nutrients in our diets insures optimum nutrition. N-R-G diets offer a unique ingredient retained nutrition program to address the health conditions of your dog. It is exciting that the same whole food nutrition focused philosophy available for you and I has finally evolved for our pets.
Animal feed is a collection of ingredients that must be fortified with vitamins and minerals and amino acids to be balanced and support life.
NRG Food for your pet is a selection of whole food ingredients, selected for their nutrient value, combined and balanced to promote good health, without artificial supplements.
NRG is the only balanced whole food diet in the world that does not rely on added supplements to ensure optimum health.
NRG only buys and uses:
100 % edible table grade ingredients from North American farmers.
Fresh fruits and vegetables 100% of the time
No offshore sourcing or Asian ingredients
Fresh or fresh frozen protein only
Free range meats and wild caught salmon